The session brings together Fawzi Mesmar, Vice President of Global Creative at Ubisoft Essam Bukhary, CEO of Manga Productions and Lisa Hansen, CEO of Niko Partners. Lynn Madi Business reporter, CNN business Arabic, is set to moderate the session.Īs part of its efforts to highlight the evolving reality of technology and its impact, the Congress will be hosting a session titled ‘Cross-Border Storytelling through Game Adaptations’, to explore ways to transform stories from various cultures into interactive international games. The session hosts Rehana Mughal, Director of Creative Economy at the British Council and member of the Creative Industries Council, UK Park Young Il, Director of Korea Creative Content Agency and Muna Al Suwaidi, Programmes and Projects Advisor in the Culture and Creative Industries Sector at the UAE Ministry of Culture. Under the title ‘Creative Economy and Public and Private Collaboration’, the Congress examines the value and contribution of the creative economy to the local economy, discussing ways to enhance it through partnerships and cooperation across various sectors and geographic regions. Featuring Mazen Hayek, consultant, media advisor, former Spokesman and Group Director of MBC Group Maaz Sheikh, Co-Founder and CEO of STARZPLAY and Ashley Rite, Vice President of Marketing and Growth at OSN, the session is moderated by Zeina Soufan, senior business news anchor at Asharq Business with Bloomberg. The session also highlights patterns and specific characteristics of the content presented to consumers, underlining the strategies that content production companies use to balance meeting consumer aspirations and achieving the goals of various platforms. In a panel discussion titled ‘Evolving Consumer Tastes and Consumption in the Era of Multi-Platform Content Creation’, the Congress discusses radical shifts in content consumption patterns with the proliferation of digital platforms and consumers’ growing preference for these channels. Panellists will discuss cinema secrets, mutual influences of literature and cinema, ways to present cinematic works and their purposes, among other topics. Moreover, this year’s Congress discusses ‘The Dynamic Relationship Between Literature and Film Adaptation’ under its Conscious Conversations series, hosting Egyptian actor and director Karim Abdel Aziz author and screenwriter Ahmed Mourad and film director Marwan Hamed, in a session moderated by Eisa Al Marzooqi, news presenter and multimedia journalist at Sky News Arabia.

The session is moderated by Caroline Faraj, Vice President and Editor-in-Chief of CNN Arabic. Mohamed Khalifa Al Mubarak, Chairman of the Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi), and Mohamed El-Erian, Internationally Acclaimed Economist and President of Queens’ College at the University of Cambridge.

The Congress kicks off with a Keynote Discussion titled ‘Foresight of Growth: Cultural and Creative Industries as a Driver for Economy’, featuring H.E. Moreover, the event aims to create promising partnerships to support the globalisation of Arabic content through dialogues, discussion panels, workshops, career tracks, and professional meetings bringing together key players from various cultural and creative industries from over 50 countries. This year’s edition will highlight transformations reshaping the publishing and education industries, discussing the role and impact of emerging technologies and new business models. The Congress is the first of its kind in the Arab world and seeks to facilitate dialogue among thought leaders, publishers, content creators, and entrepreneurs across diverse creative disciplines. The event aims to explore the latest trends shaping the publishing and creative industries, as well as new opportunities for growth and collaboration in this field.

The Congress discusses the leading trends shaping the publishing world and creative industries, exploring new prospects for collaboration and growth.Ību Dhabi, UAE – Organised by the Abu Dhabi Arabic Language Centre (ALC), the third edition of the International Congress of Arabic Publishing and Creative Industries (PCI) is preparing to host prominent figures in publishing, translation, digital content production, and entrepreneurship from around the world on Sunday, 28 April 2024, at Manarat Al Saadiyat in the UAE capital Abu Dhabi.

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